Senior Manager - Marketing

About BINDZ

CBIZ INDIA an Accounting, Tax Advisory, Financial Services and Technology services company set up in association with CBIZ to set up and manage CBIZ’s offshore operations. BINDZ is a fully owned subsidiary of CBIZ HL Limited.

India’s competitive advantages, including its depth of talent and strong educational foundation, strengthen CBIZ India's position in the global financial consulting landscape. With a focus on quality-driven delivery and direct client engagement, CBIZ INDIA is setting new standards in people-centric practices. Benefits such as flexible working hours, comprehensive family insurance, and transport allowances underline their commitment to employee well-being.

Our Services

At CBIZ, we offer a comprehensive suite of services designed to enhance business operations and drive growth:

      Assurance Services

      Tax Services

      Advisory Services

      Data & Technology Services

      Corporate Enablement Functions

      Technology

Our commitment to excellence ensures that our clients receive the highest quality service, tailored specifically to their business requirements.

Join Us on Our Journey

As we continue to grow and expand our horizons, CBIZ remains committed to delivering exceptional service and value to our clients. We invite you to join us on this exciting journey and explore the possibilities that our expert team can offer.

Role Purpose

Senior Manager – Marketing, Branding & Content is responsible for building, protecting, and amplifying the organization’s brand across markets while enabling revenue growth through high-impact marketing, compelling pursuits/proposals and lead generation.

This role acts as the custodian of the firm’s brand narrative, ensures consistency of messaging across geographies and service lines, and enables leadership with strong design concepts, design thinking, content mgmt., brand mgmt. & positioning, RFP response mgmt, Digital Plaforms and lead gen.

Roles & Responsibilities

Marketing Strategy, Brand & Digital Presence:

• Define and execute the firm’s marketing, brand, and digital strategy aligned to business goals.
• Develop brand positioning, messaging architecture, and visual identity standards.
• Ensure consistent brand representation across all channels, geographies, and service lines.
• Lead brand campaigns, thought leadership, and market visibility initiatives.

Website Ownership & Management:

• Own end-to-end strategy, content, structure, and governance of the corporate website.
• Ensure the website reflects current capabilities, case studies, leadership profiles, and brand messaging.
• Drive continuous improvement of user experience (UX), SEO, and content backlinking and relevance.
• Coordinate with internal teams and external agencies for design, updates, and performance optimization.
• Track website analytics, traffic, and conversion metrics.

Social Media & Digital Channel Management:

• Define and manage the organization’s social media strategy (e.g., LinkedIn, Instagram,Twitter, YouTube, etc.).
• Manage a structured content calendar aligned to brand, thought leadership, hiring brand, and business priorities.
• Oversee content creation including posts, articles, videos, leadership bytes, and campaigns.
• Monitor engagement metrics and continuously improve digital reach and visibility.
• Ensure leadership profiling and brand storytelling through social platforms.

Proposal, Pursuit & Sales Enablement Content:

• Lead the proposal and pursuit writing function for large deals and strategic opportunities.
• Create high-quality pitch decks, credentials, case studies, and client presentations.
• Standardize proposal templates, content repositories, and win-story libraries.
• Partner with business and sales leaders to improve win ratios through compelling storytelling.

Content Management & Knowledge Repository:

• Own centralized content governance including case studies, thought leadership, and marketing collateral.
• Ensure content is current, relevant, and aligned with brand messaging.
• Build a digital content library for easy access across teams.

Reporting, Metrics & Governance:

• Define and track KPIs for marketing impact, brand visibility, website performance, and proposal success rates.
• Provide monthly dashboards and insights to COO and leadership team.
• Manage marketing budgets, vendor partnerships, and ROI tracking.

Team Management:

• Build and manage a high-performing marketing and communications team.
• Manage external agencies (design, digital, PR) for execution excellence.
• Create scalable processes for content, communication, website, and proposal management.

Key Deliverables

• Unified brand and messaging playbook.
• High-impact and current corporate website.
• Strong and consistent social media presence.
• Best-in-class proposals and pursuit material improving win rates.
• Centralized and structured content repository.
• Measurable marketing impact dashboard for leadership.
• Email Marketing Campaigns

Skills & Qualifications

• 12+ years of experience in Marketing, Branding, Digital Presence, Email Marketing, Lead Generation, preferably in professional services / consulting / GCC / ITES environments.
• Strong experience in website management, SEO/GEO/AEO, and social media strategy.
• Experience in proposal/pursuit writing and sales enablement content.
• Exceptional written and verbal communication skills.
• Experience working closely with C-Suite and business leaders.
• Ability to translate complex services into compelling narratives.
• Strong project management and stakeholder management capabilities.

Perks & Benefits

Ø Competitive remuneration and benefits package

        Insurance Benefits – Health Insurance cover for family includes 2 parents, OPD & Term life Insurance

        Paid time off - Parental leaves (Maternity & Paternity leaves), Paid Leaves

        Work life Harmony - Hybrid work model

        Mobility Benefits - Relocation benefits and door-to-door transportation

        Retiral Benefits - Employee PF Contribution, Gratuity, Leave Encashment

Ø Once in a lifetime opportunity to set up offshore business for one of the 10th largest Financial Services and CPA firm in the US.

Ø Chance to work with a team of talented and passionate individuals who are committed to delivering high-quality work to our clients.

Ø The opportunity to thrive in a high-performance environment while contributing to the foundation of a new division